What's with the bird?

This logo represents the tōrea — a bird that has consistently captured my attention and affection.

The tōrea are adaptable, versatile birds, and have a strong sense of individuality. I'm drawn to their appearance, behaviour, unique personality and traits.

The tōrea's versatility and willingness to explore new environments and territories is a valuable lesson for product designers, who must constantly push the boundaries of design and innovation. Just like these birds can thrive in various coastal environments, a successful product must also be able to adapt and excel in many contexts.

The tōrea's resilience and persistence in the face of adversity is an important reminder for product designers. Despite facing threats from habitat loss and climate change, these birds continue to thrive and adapt. This same resilience and determination are necessary for product designers navigating the ever-changing landscape of technology and innovation.

The tōrea's personality and traits serve as a powerful inspiration for product designers, reminding us of the importance of adaptability, individuality, and resilience in our work.

Finally, they're cheeky, protective and can create quite a stir – qualities that make for a great product designer.